The DV8 Blog

Social Media - Dont Ignore It

This is a question that I am asked on a more and more consistent basis. In the week that saw Facebook announce they now have 350 million registered users, it seemed appropriate time to discuss it on the DV8 blog. Indeed, the Facebook user list is quite staggering, even if we were to assume (and we should never do that. ed.) half of all accounts are inactive. It took radio almost 40 years to reach 50 million users and TV almost 30 years to reach the same figure, Facebook have achieved their current goal in a considerably smaller time frame.
So, with Facebook as just one example, it is clear that ignoring social media is a blinkered head in the sand approach, when we consider the audiences involved. Where social media is key for me, is creating very well targeted links to resources and information. Inbound links are one of the biggest factors taken into consideration by Google’s ranking algorithm, the more presence the provider of the inbound link has, the more weight it carries with Google. In the past website owners have always looked to maintain reciprocal links with other website owners, in the interest of boosting their appeal. Social media opens up the gates and provides endless possibilities for well targetted inbound links to your web pages from user generated content in blogs, profiles and other articles. Every time your web page is linked to, someone is saying “this is a good resource, I found what I need and I recommend it”. By carefully targeting your audience and ensuring your site contains up to date relevant content, your chances of these kinds of “votes of confidence” increases considerably.

This is just one identifiable way of taking a pro active approach to social media, we would love to hear how you use it within your own business or personal life.